From the Back Cover. Most businesses know that how they manage their relationships with their customers is vital to their success. Amazon.com Ed Peelen Rob Beltman
Peelen’s Chapter 23 strips away the marketing fluff. It tells you exactly how to measure a relationship on a spreadsheet. Whether you are a student writing a thesis on churn management or a CEO trying to justify your CRM software spend, those specific 15–20 pages (centered around client interaction audits and ROI metrics) are worth their digital weight in gold. Customer Relationship Management Ed Peelen Pdf 23